Shopify Commerce+ 2021: Going Global and Digital

Since 2018, Commerce+ has been a space for the fastest-growing brands to connect, share insights, and explore what’s next in commerce. In 2021, we took a new approach—opening up the once-exclusive event to aspiring and growing brands worldwide. The result? A digital-first experience featuring Shopify products and stories from leaders like Humanrace founder Pharrell Williams, BIGFACE founder and NBA star Jimmy Butler, and Bombas CMO Kate Huyett.

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Our team created an end-to-end content and campaign experience—from the event identity to the pre- and post-event landing pages, emails, paid social, Google search ads, internal newsletters, and more.

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The result?

90K+ total registrants (just shy of the 100K goal)

34K new-to-Shopify emails (exceeding the 10K target)

557 free trials (211% of our original goal)

Credits:
Content: Brandee Dudenhoefer, Alexandra Hunter
Design: Blake Stevenson, Rachel Tiscione, Carolyn Schissler
Design Lead: Matthew Vaile
Creative Direction: Eurie Kim