From taglines to tokens—I make structure feel intuitive and content feel human.
I’m a lead content designer specializing in design systems, currently shaping the words and frameworks behind design.visa.com. I’ve built scalable documentation, component guidelines, and cross-functional workflows that help global teams design and ship faster—with more consistency and care.

Before systems, I spent years crafting 360 campaigns as a copywriter and art director, writing for everything from luxury cars to CPG. That hybrid background means I approach content with both strategy and style—and I collaborate best when lanes blur and ideas flow.

Whether I’m defining taxonomy, jamming in Figma, or building consensus between design, code, and accessibility—I bring curiosity, clarity, and the occasional label maker.