BRANDEE DUDENHOEFEr
COPYWRITER | ART DIRECTOR
Shotgun Spiked Seltzer
Brand work and product packaging
In a sea of white slim cans with similar flavor profiles, Shotgun Spiked Seltzer stands out as a true Texas original. On the ground floor from the get-go, our team worked closely with the Shotgun Spiked Seltzer team to craft a brand and packaging that's just as unique as what's inside. Along the way, I even picked up a Silver Addy for Elements of Advertising: Copywriting.
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Copywriter: Brandee Dudenhoefer, Kat Brown
Design: Jennifer Moczydlowski, Bronte Giardina
Anyone who's spent a lick of time in West Texas knows a thing or two about tall tales, big skies, and the blisterin' heat. And every Texas knows there's only one way to enjoy the kickback—with a true Texas classic: Ranch Water. We took all the essentials like fresh line, agave and everyone's favorite mineral water to make the first spiked seltzer inspired by the 100-year-old recipe of the same name. And why the exact origin of the recipe remains the stuff of legend, our tasty spiked seltzer is clearly crafter, deep in the heart of Texas. Call it.