BRANDEE DUDENHOEFEr
CONTENT DESIGNER | SILLY GOOSE
Shotgun Spiked Seltzer
In a sea of skinny white cans with predictable flavor names, Shotgun Spiked Seltzer showed up with Texas swagger and a point of view. From day one, our team partnered closely with the founders to craft a bold brand voice and packaging system that stood out on the shelf and spoke straight to locals.
It paid off—I picked up a Silver Addy for Elements of Advertising: Copywriting, and Shotgun earned shelf space (and fans) across the state.
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Credits:
Copywriting: Brandee Dudenhoefer, Kat Brown
Design: Jennifer Moczydlowski, Bronte Giardina
Anyone who's spent a lick of time in West Texas knows a thing or two about tall tales, big skies, and the blisterin' heat. And every Texas knows there's only one way to enjoy the kickback—with a true Texas classic: Ranch Water. We took all the essentials like fresh line, agave and everyone's favorite mineral water to make the first spiked seltzer inspired by the 100-year-old recipe of the same name. And why the exact origin of the recipe remains the stuff of legend, our tasty spiked seltzer is clearly crafter, deep in the heart of Texas. Call it.