What happens when you mix 41,999 LEDs, a Lexus IS, and a cozy holiday vibe? You get the LIT IS Yule Log—a festive digital fireplace like no other. Designed to light up screens (literally), this social-first project gave the traditional yule log a high-tech, high-design upgrade.

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I co-wrote the concept and copy, but also got my hands glittery—buying props and decking the halls… er, set. Shoutout to my mom for the crash course in tree decorating that finally paid off.

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Credits: 

Agency: Team One
Copywriters: Claire Ayoub, Brandee Dudenhoefer
Art Director: Ben Fong
Set Decoration: Brandee Dudenhoefer
Photography: Matt Hartz