We partnered with Shopify’s Black Entrepreneurship team to support their mission of bringing 1 million Black-owned businesses online by 2030. Our work centered on building a cohesive brand and content foundation to support the long-term success of the initiative.

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As lead content designer, I helped revamp the 1 Million Black Businesses landing page, collaborating closely with stakeholders to improve clarity, inclusivity, and messaging impact. We also developed a foundational toolkit that included a refreshed brand identity and evergreen content guidelines to support future campaigns. As part of our Black History Month efforts, I collaborated with the team to concept and craft billboards in partnership with the Detroit Pistons—celebrating Black entrepreneurship on a national stage.

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Credits:

Content Design: Brandee Dudenhoefer
Design: Blake Stevenson, Rachel Tiscione, Carolyn Schissler
Design Lead: Matthew Vaile
Creative Direction: Eurie Kim